Module 6 ā 100 MultipleāChoice Questions
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1
The primary purpose of international market research is toā¦
Research reduces guesswork by sizing demand and mapping risks.
2
Which framework scans macro factors like politics and law?
PESTLE = Political, Economic, Social, Technological, Legal, Environmental.
3
CAGE primarily measuresā¦
CAGE helps compare ādistanceā between home and target markets.
4
A lowārisk way to validate demand abroad isā¦
Test cheaply before committing heavy capital.
5
Desk research sources includeā¦
Use reliable macro and industry sources.
6
A common mistake in global expansion isā¦
Assuming home tactics work abroad can be costly.
7
Consumer preference insight often requiresā¦
Talk to target users to learn tastes and habits.
8
Regulatory scans should includeā¦
Compliance risk varies by country and industry.
9
A strong selection criterion for markets isā¦
Balance returns with entry difficulty.
10
Starbucksā China strategy illustratesā¦
They localized format and menu to fit culture.
11
Direct exporting meansā¦
You handle foreign sales yourself or with your own reps.
12
Indirect exporting usesā¦
Agents/distributors sell on your behalf.
13
Import for resale involvesā¦
Source where cheaper; sell where valued.
14
Freight forwarders primarily help withā¦
They navigate shipping, documents, and carriers.
15
A Letter of Credit (LC) is used toā¦
Banks guarantee payment upon meeting terms.
16
Export credit agencies provideā¦
They back exporters with guarantees/loans.
17
Factoring improves cash flow byā¦
Convert invoices into immediate cash.
18
A key risk in import/export to plan for isā¦
Hedge FX, diversify routes, and insure shipments.
19
A strategic advantage of trade isā¦
Buy where abundant; sell where scarce.
20
Zaraās supply chain success relies onā¦
Responsive logistics enable rapid fashion turns.
21
Crossācultural negotiation often fails due toā¦
Culture shapes trust, time, hierarchy, and āyes/noā signals.
22
Direct vs. indirect communication meansā¦
Adapt your style to avoid offense or confusion.
23
Time orientation differences implyā¦
Be patient where rapport precedes deals.
24
Collectivist decisionāmaking impliesā¦
Expect broader alignment before agreement.
25
To prepare, you shouldā¦
Do homework to build trust and avoid errors.
26
A respectful tactic isā¦
Protecting āfaceā sustains partnerships.
27
Walmartās Germany lesson wasā¦
Cultural mismatch can sink expansion.
28
A good first meeting goal isā¦
Invest in rapport before numbers.
29
Interpreters are most effective whenā¦
Context makes translation precise.
30
Postāmeeting followāups shouldā¦
Clarity crosses cultural gaps.
31
Transaction risk isā¦
Rates move after you agree price but before cash settles.
32
Translation risk refers toā¦
FX affects reported earnings when converting accounts.
33
Economic (operating) risk isā¦
Exchange rates alter relative costs and demand.
34
A forward contractā¦
Hedge known exposures to protect margins.
35
Options differ from forwards because theyā¦
You can choose to exercise if favorable.
36
Natural hedging meansā¦
Offset exposures operationally.
37
A simple SME tactic isā¦
Shift or share FX risk via terms.
38
Multiācurrency accounts help byā¦
Keep balances until favorable conversion.
39
FX volatility can be reduced byā¦
Layered hedging smooths rate shocks.
40
Apple manages FX byā¦
Big global firms hedge earnings/cash flows.
41
A core supplyāchain objective isā¦
Balance cost, speed, quality, and resilience.
42
Key components includeā¦
Endātoāend system design matters.
43
Overāreliance on one region createsā¦
Diversify suppliers to reduce disruption risk.
44
Nearshoring meansā¦
Cuts lead times and risk exposure.
45
A justāinātime pitfall isā¦
Lean systems need backup plans (justāinācase).
46
Port congestion is best mitigated byā¦
Build optionality and buffers.
47
Traceability improves withā¦
Track provenance and status to manage risk.
48
A practical resilience KPI isā¦
Measure how fast you rebound from disruption.
49
Supplier audits checkā¦
Ensure standards and reputation protection.
50
Toyotaās 2011 lesson led toā¦
Blend efficiency with contingency.
51
Compliance risk rises becauseā¦
Tax, labor, data, and licensing differ widely.
52
Before hiring abroad, reviewā¦
Avoid penalties and disputes.
53
VAT/GST refers toā¦
Plan pricing and filings accordingly.
54
In regulated sectors you may needā¦
Obtain approvals before operating.
55
IP protection abroad requiresā¦
Rights are territorialāfile in each key market.
56
A practical step to start lowārisk isā¦
Test the market digitally before entity setup.
57
Compliance tech can help withā¦
Use tools to standardize and monitor compliance.
58
Uberās lesson abroad showedā¦
Factor regulation into goātoāmarket.
59
A good legal strategy includesā¦
Blend local expertise with global standards.
60
Contracts should specifyā¦
Clarity reduces dispute risk.
61
A main benefit of local partners isā¦
Partners shortcut learning and trust.
62
A distribution agreement meansā¦
Leverage local channels quickly.
63
Joint ventures involveā¦
Use when both sides invest and commit.
64
Good partner criteria includeā¦
Choose aligned and capable allies.
65
Pilot partnerships are useful toā¦
Start small and scale what works.
66
A common partnership risk isā¦
Protect knowāhow and structure incentives.
67
To manage conflicts, agreements shouldā¦
Clear rules keep the relationship healthy.
68
StarbucksāTata illustratesā¦
Combines brand + local muscle.
69
Wināwin design meansā¦
Ensure both parties benefit to sustain effort.
70
Ongoing partner success needsā¦
Operate the partnership like a business unit.
71
A key advantage of crossāborder eācommerce isā¦
Sell worldwide with lower fixed costs.
72
Multiāplatform presence meansā¦
Meet customers where they already shop.
73
Crossāborder payments requireā¦
Reduce friction with familiar methods.
74
Localized fulfillment helps byā¦
Use 3PLs/FCs close to buyers.
75
Digital marketing abroad shouldā¦
Localization improves ROAS.
76
Key challenges includeā¦
Plan total landed cost and compliance.
77
A standard tactic to reduce cart abandonment isā¦
Clarity builds trust and conversion.
78
A case study of digitalāfirst global scaling isā¦
Aggressive social + fast logistics enable reach.
79
Testing a market digitally can start withā¦
Probe demand fast and cheaply.
80
To run profitably across borders, trackā¦
Unit economics must be countryālevel.
81
Standardization benefits includeā¦
Global consistency reduces cost and builds recognition.
82
Localization benefits includeā¦
Adapt product and messaging to local tastes and rules.
83
Glocalization meansā¦
Balance efficiency and relevance.
84
Risk of overāstandardization isā¦
Misses cultural expectations.
85
Risk of overālocalization isā¦
Too many variants weaken brand and ops.
86
A classic standardization example isā¦
Strong, stable identity.
87
A classic localization example isā¦
Menus reflect local tastes.
88
Netflixās strategy combinesā¦
Hybrid approach boosts adoption worldwide.
89
When choosing degree of localization, weighā¦
Make a business case, not a guess.
90
Operational guardrails for glocalization includeā¦
Protect the core while adapting responsibly.
91
A global brand is primarilyā¦
It signals trust and meaning across markets.
92
Strong brands enableā¦
Equity compounds economics and access.
93
A universal brand message should beā¦
Clarity travels across languages and cultures.
94
Social proof for global brands includesā¦
Proof reduces risk for new audiences.
95
Cause alignment helps byā¦
Values deepen emotional connection.
96
Global consistency relies onā¦
Guardrails keep identity coherent.
97
Local adaptation in branding shouldā¦
Keep the promise, change the expression.
98
A case study of purposeāled global brand isā¦
Purpose + tech positioned as premium future.
99
Multiāchannel presence meansā¦
Meet audiences wherever they engage.
100
A key brand health metric globally isā¦
Track equity and pricing power across countries.